Wednesday, March 23, 2011

Ultra Fest Preview: Boys Noize - Electronic Generation Next

It seems like all the top dogs in the electronic music world are, well, kinda old. (With all due respect). So let's take a moment and give shine to a guy who is representing for the next generation...Boys Noize.

Yup, even in the name you can tell he's a youngin'...Boys Noize is the stage name of Alexander Ridha, a German electronic music DJ/producer. Germany has been dominating the electronic music scene in Europe for a while now, so it's no surprise that this Kraut is killin it.

He's doing what all the kids are doing - fusing a bunch of different sounds and influences together to make an innovative and unique sound of his own. Boys Noize mixes hip hop with disco, with electro sounds with lots of, well, noise. Add impressive live mixing and super psychedelic visuals, and you've got the Boys Noize package deal.

With early support from big dogs like Felix Da Housecat, Boys Noize has gained worldwide recognition and the title of Best Electronic Artist on Beatport 3 years in a row. He's remixed David Lynch, N.E.R.D, Depeche Mode, Snoop Dogg and The Chemical Brothers amongst others, and has worked with big time artists like Kelis, Black Eyed Peas, Spank Rock and Scissor Sisters.

He established his own imprint, Boysnoize Records, in 2005, and in September 2010 celebrated the 50th release on Boysnoize Records as well as the launch of the first sub-label BNR TRAX, which presented its first release in October 2010.

Daaaaaaaamn! This guy is makin MOVES! You can catch him live at the Ultra Music Festival this weekend. We love to see guys like Boys Noize carrying the torch...the future of electronic music is looking bright!!

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